どうすればTechCrunchに自社サービスを取り上げてもらえるのか、まとめ
Tech Crunchはスタートアップ関係者なら知らないものはいない、というより、TechCrunchに掲載されたとなれば大きな信用や広告効果が得られる、人気オンラインTechマガジンだ。しかし、TechCruchに掲載してもらう方法についてはあまり言及されたことがない。そのため、今回はどうすればTechCrunchに掲載してもらえるのかについて、TechCrunch当事者の意見も踏まえて紹介したいと思う。
TechCrunchに掲載してもらうには --概要編--
1. 直接つながる
Twitter、Facebook、LinkedIn、ネットワーキングイベント。何でもいい。とにかく接点を増やし、可能性を広げること。ありきたりだが、これがやはり一番効果がある。
2. 自社産業に詳しい記者を探す
TechCrunch記者といっても、全員を同様に扱うことはできない。記者によって得意分野があり、得意分野の方がもちろん記事は書きやすい。これは自分のライター経験からも言えることだが、自分の知的バックグラウンドがある分野は、すぐに記事のイメージがわき、下調べも比較的少なく済むので、記事の書きやすさが全く異なるのだ。そして、得意分野を知るには、記者の過去記事を調べることが有効になる。特に、競合を過去に取り上げている記者がターゲットになる。そういう記者を見つけて、ピンポイントでアプローチするのだ。
3. Angel ListやCrunch Baseに掲載する
Tech界隈の人が欠かさずチェックしている情報源というのがある。その一つがAngel ListやCrunchBaseなどのデータベースサイトだ。当たり前だが、これにも欠かさずに掲載する必要がある。
詳細はこちら → How to Get Featured on TechCrunch — Ecommerce Blog by Shopify http://bit.ly/1lOFjys
Tech Crunchに掲載してもらうには --テクニック編--
簡単な、しかし、かゆいところに手が届くTips（まめ知識）も。こちらのページを参考にしていただければと思う。
How to pitch Techcrunch – tips from co-editor Eric Eldon | - Startup Norway http://bit.ly/1lOFmdH
・tips@ にメールをしてほしい。全記者に送信されるから。
・長々と書かないでくれ。2段落あれば十分。
・誰かからの紹介は有効。
・何かしらニュースが必要。サービスのローンチや資金調達など。
・何かしら経営陣が絡むように。ただ、絶対必要なわけではない。
TechCrunchに掲載してもらうには --実例編--
実際にTechCrunchにメールを送って成功した例も紹介する。その背景やそこで活かされたテクニックの詳細はこちらを参考にしてほしい。
Two Cold-Emailed TechCrunch Pitches That Worked | Entrepreneur http://bit.ly/1lOFtWv
140it TechCrunch Pitch
Company Name: 140it
Website: http://140it.com
Submitted: January 26, 2009 at 11:55 AM PSTDescription: 140it helps twitter users reduce their tweets to less than 140 characters. It abbreviates words, converts company names to their StockTwits ticker and shortens URL’s using bit.ly. Its intended use is as a bookmarklet so that the user can use 140it without ever having to leave Twitter. Please see our demo video at http://140it.com(The password for the video is 140.)
Note: http://140it.com is currently password protected. The login credentials are:
username: friends
password: 140Additional Info: This was a weekend project for us and we aren’t trying to make money off of it. We just wanted to give back to the Twitter community.
We were inspired by a recent Arrington post where he said: “this is the way to fix Twitter, directly via the user interface, not from a third party site that users will forget to go to.”
We built 140it to work as a bookmarklet so that the user would never have to go to our site. We also made it a bookmarklet so that it would work on all browsers including Chrome which has become our de-facto browser.
Also, we would love to get 140it to as many people as would like it and are thus happy to have TechCrunch be the first to reveal the project.
Competitors: Twonvert: http://www.twonvert.com/
TweetShrink: http://tweetshrink.com/But, unlike our competitors, we made our utility work as a bookmarklet. We also convert company names to their StockTwits tickers and shorten URL’s using the bit.lyAPI.
Tags: twitter, utility, bookmarkletUnHub TechCrunch Pitch
Company Name: UnHub
Website: http://unhub.com
Submitted: March 6, 2009 at 11:16 AM PSTDescription: We were really excited about the new Skittles website, so we made a way for anybody to have one. Your UnHub URL allows others to navigate your profiles, photostreams, channels, etc with a persistent bar at the top of their screen. When we saw the Skittles’ website on Monday, we thought its user interface would work well for individuals who wanted to showoff their web presence; and, three days later, we are releasing UnHub.
Your UnHub URL makes a lot of sense for the “Web” entry on your Twitter page. As an example, we made one for Michael Arrington:http://unhub.com/MichaelArringtonand we also made one for Josie’s Restaurant here in New York: http://unhub.com/josies
Overall, we wanted UnHub to be a dead simple, lightweight way to display your “decentralized me” to others. On that topic, we enjoyed your post (http://www.techcrunch.com/2008/03/30/friendfeed-the-centralized-me-and-data-portability/) and some earlier discussions by Robert O’Brien, Loic Le Meur, et al.
Additional Info: We don’t think UnHub is technologically remarkable in any way (iframes have been around for a long time). That said, we’re excited about it for the same reason we were impressed with Skittles: it could be a new way for companies and individuals to showcase their online presence.
In addition to individuals using UnHub, we also think businesses should take a page out of Skittles’ book. UnHub is a simple (and free) way for them to start. A restaurant’s UnHub could include a link to their current web page, but also to a google map of their location (for directions), yelp profile (for reviews), menupages (menu), opentable (reservation) and seamlessweb (ordering online). Seehttp://unhub.com/josies
Soon we’ll allow people to replace their UnHub URL with a custom domain name, which should make the experience more personal. We’ll also start delivering analytics.
Also, Twitter has temporarily disallowed iframes, so we’re redirecting to Tweetree for now.
As far as our backgrounds, please check our new unhub pages: http://unhub.com/vacanti and http://unhub.com/jdmoran
The site is password protected, so please use the following login information:
http://unhub.com
username: techcrunch
password: techcrunchWe had a great experience with techcrunch announcing our twitter tool 140it and would be thrilled to have you guys announce UnHub.
Competitors: Social network aggregators, and there are some great ones like Chi.mp, Power.com and Friendfeed, pull in content from other sources to a single profile page. However, our goal is to “stay out of the way” of dedicated sites that specialize in a single aspect of your web presence (e.g., Flickr for photos, Youtube for videos, etc.). We’d never be able to replicate the functionality of these specialty sites, nor effectively marry their diverse user experiences. That’s why we don’t have an UnHub profile page, just a persistent bar that sits on top of the ordinary browsing experience.
Also, you can include any site in your UnHub (e.g., your company website that was built 10 years ago or your Halo 3 player profile), not just those sites up to speed with Data Portability. Aggregators are great at bringing content into a single place, but UnHub is about sharing multiple places at once.
In theory, another competitor is blogs: some folks devote a lot of energy on their blogs and think of them as their primary web presence. They can designate their blog as “home” on UnHub, so when people follow their UnHub URL their blog will appear – in addition to a persistent navigation bar with which to explore their other locations (Twitter, Yelp, Flickr, etc). Blog widgets / links serve a similar linking purpose, though if a visitor clicks to a blogger’s Flickr stream, it’s unlikely the visitor will go back and check out other sites the blogger has invested in.
Tags: socialnetworkaggregator, sharing, identity, lifestream, socialnetworknavigator
スタートアップ従事者のPR担当者が調査する手間を少しでも省ければ幸いである。
ではでは。
